A/W19 GIN OUKAM

GIN OUKAM is an abbreviation for GIN OOKAMI. In Japanese, “gin (ぎん)” has the meaning of silver and “ookami (おおかみ)” has the meaning of both wolf and great deity.  With it combined, GIN OUKAM refers to the great silver wolf deity.

 

Silver is a symbol of purity and used in numerous mythologies through the centuries. The metal’s association with the moon is the most widely-known among them all, from it derived the phrase “silver bullet”, which refers to a direct and effortless solution to a problem. This figurative use derives from the use of actual silver bullets and the widespread folk belief that they were the only way of killing werewolves or other supernatural beings. As lycanthropes change into their beastly forms at the peak of a full moon, the divine power of the moon’s metal, is believed to be able to kill these mythical creatures.

GIN OUKAM is a Menswear Autumn/Winter collection that tackles the mentality of perfection — that not everything that’s perfect is good and not everything that is imperfect is bad — with the representatives silver and werewolves respectively while shining light on the beauty of imperfection by infusing an imperfect being (werewolves) as a visual representation of what is seen as perfect (silver).

「GIN OUKAM」は「ギンオオカミ」から略され、ギンは「銀」で、オオカミは「狼」と「大神」の意味を持ちます。それを合わせて、「GIN OUKAM」は銀狼の大神を表示しています。

 

メンズウエアの秋服コレクションである「GIN OUKAM」が取り込んだのは完璧さの精神です。それは完璧であれば全てが良いものという訳ではなく、不完全であれば不良と言える訳ではないということです。銀と狼を代表とし、不完全の美が映され、不備な狼は完璧な銀として表されます。

Art Direction, Styling & Layout: Azra Syakirah

Photographer: Bridgit Wan

Videographer: Syan Adly

HMUA: Lukas

Assist: Amelia Azman

Model: Yun Yo Sub from Basic Models Agency

Capsule collection designed by AZRA SYAKIRAH, 2018.

CAMPAIGN LOOKBOOK:

1/17

RUNWAY:

MEN'S FOLIO DESIGNER OF THE YEAR 2018

A/W19 GIN OUKAM snagged first place for Men's Folio Designer of the Year 2018 competition. The competition runway was held during the magazine's 21st Anniversary event on the 23rd of October 2018. More can be read about the event here

Model of the Year and Designer of the Year with Men's Folio's Editor-in-Chief, Wilson Lim.

THE HIVE RUNWAY

A/W19 GIN OUKAM also participated in The Hive Singapore's Autumn Winter Fashion Runway that was happening on the 23rd of November 2018. More images can be viewed here.

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